Programme overview
Digital Marketing & Social Media is a six-week campaign-focused programme that teaches learners how to connect business objectives with audience insight, content strategy, channel selection, conversion copy, paid-media fundamentals and performance measurement.
The programme is designed around practical campaign work rather than platform theory. Learners develop a portfolio of briefs, audience research, content plans, campaign assets and reporting evidence before presenting an integrated 30-day digital campaign plan.
Who this programme is for
Prerequisites & participant preparation
Basic internet and social-media literacy; access to a smartphone and preferably a laptop.
What you will be able to do
The programme is designed around practical capability and evidence of learning—not passive attendance.
What you will learn
A clear public overview of the learning journey. Detailed session activities, facilitator notes, assignments and marking guidance remain inside the protected Academy workspace.
- Digital Marketing Foundations & Business Objectives
- Audience Research & Customer Journey
- Brand Positioning & Content Strategy
- Copywriting & Storytelling for Conversion
- Visual, Short-Form Video & Content Operations
- Social Platform Strategy
- Search & SEO Fundamentals
- Email, CRM & Lead Nurturing
- Paid Media Planning
- Analytics, Tracking & KPIs
- Campaign Operations, Client Reporting & Ethics
- Capstone Campaign Studio
Practical outcomes you can take forward
Selected outputs are designed to help you demonstrate capability after the programme without turning the public course page into a detailed assessment brief.
Campaign strategy assets
Develop audience, positioning and campaign-planning materials around a realistic product, service or organisation.
Content & measurement plan
Create a practical content system with channel choices, KPIs and a clear approach to reviewing performance.
Applied capstone
Integrated 30-Day Digital Campaign Plan
What your registration includes
Minimum 80% attendance, completion of required practical assignments and portfolio evidence, successful capstone submission, and at least 60% overall assessed performance.