Programme overview
Graphic Design & Brand Development is an eight-week studio-based programme covering visual communication, typography, colour, layout, brand strategy, identity systems, campaign design and professional production for digital and print.
Learners practise critique and iteration throughout the course, build a consistent portfolio of design evidence and complete a Mini Brand Identity & Campaign System suitable for presentation to a real or simulated client.
Who this programme is for
Prerequisites & participant preparation
Basic computer skills; laptop recommended; access to an approved design tool such as Canva, Adobe Express, Illustrator or equivalent.
What you will be able to do
The programme is designed around practical capability and evidence of learning—not passive attendance.
What you will learn
A clear public overview of the learning journey. Detailed session activities, facilitator notes, assignments and marking guidance remain inside the protected Academy workspace.
- Design Thinking & Visual Communication Foundations
- Typography Fundamentals
- Colour, Contrast & Accessibility
- Layout, Grid & Composition
- Design Tool Workflow & Asset Management
- Image Editing & Visual Quality
- Brand Strategy Foundations
- Logo & Identity Principles
- Brand System: Type, Colour, Graphic Language
- Social Media Design System
- Print & Marketing Collateral
- Presentation & Document Design
- Campaign Concept Development
- Export, Prepress & Delivery
- Portfolio & Client Presentation
- Capstone Brand Studio
Practical outcomes you can take forward
Selected outputs are designed to help you demonstrate capability after the programme without turning the public course page into a detailed assessment brief.
Brand-ready visual system
Create a coherent set of visual assets that demonstrates hierarchy, typography, colour and brand consistency.
Portfolio-quality campaign pieces
Produce selected social, presentation and print-ready outputs using professional export and presentation practices.
Applied capstone
Mini Brand Identity & Campaign System
What your registration includes
Minimum 80% attendance, completion of required practical assignments and portfolio evidence, successful capstone submission, and at least 60% overall assessed performance.